Executing
an effective marketing plan is paramount to achieving any type of business growth however, here are some classic
‘don’t’ to avoid.
1. Don't be too strategic. Tactical thinking is only an element of how you achieve growth the
execution is what will get you the results.
2. Don't neglect your 'Happy Customers'. Your existing base is your warmest route
to growth, keep them loyal and they will help you grow your business.
3. Don’t lose sight of your Key Value Proposition. So many businesses don't even
know what this is and without it how can you possibly explain to customers why
they should buy from you?
4. Don’t neglect social media. It is instant, it is popular and it is
free and you can’t say that about all types of media.
5. Don’t
forget to listen. Your clients are on the front line they are your best
market research.
6. Don’t
think you are above marketing. You may have the best product in the market,
your competition may be very jealous but unless you communicate this
effectively to the right customers it really won’t matter.
7. Don’t try and take on the world straight away. Identify your key vertical and
use the smaller market to more effectively promote your brand.
8. Don’t forget to have fun. The best marketing is often creative, fun and unique so don’t be
afraid to be different. It is far more memorable.
9. Don’t lose touch with your emotional side –
buyers don’t always purchase with their heads it is there hearts that will make
their final decision so connect with them emotionally, make them ‘want’ your
product and you have them locked for life.
10.
Don’t rely on a committee. In marketing too many cooks really
do spoil the broth. Everyone has a different opinion and it is impossible to
please everyone. The larger the group making the decision the less likely that
there will actually be one.
Ultimately marketing is about
understanding your customers and finding ways to communicate with them so put
yourself in their shoes and you can’t go too far wrong.
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